Branding and Social Media - Feedback

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Matt Watkins | President of Marketing, Aristo Media Group

As President of Marketing and International Relations at The AristoMedia Group, I build and maintain relationships with key players in the music industry nationally and internationally. I spearhead multi-faceted marketing campaigns and act as the primary liaison between our company and external partners. Additionally, I oversee the company's digital marketing team, which includes several high-profile award-winning artists. I also have a strong focus on identifying new opportunities for our artists to expand their fan base and sources of revenue. I work to develop and implement innovative strategies to connect our artists with their audience, whether through social media campaigns, live events, or other channels. This has helped our artists to reach new heights in their careers and has enabled our company to stay at the forefront of the industry. I lead the music sync department and have achieved great success, securing over 100 placements annually. This has allowed our company to extend its reach across various industries, including film, television, and advertising, and has given our artists valuable exposure and opportunities to further their careers.

Josh Pelletier | Sync Licensing Executive and Entreprenuer

Josh is a 4th generation musician with over 10 years of experience in the music industry, both as a creative and business professional. He has worked in A&R with several indie record labels and has toured and played in a number of major music festivals. Josh is also no stranger to the Music-Tech industry, and has worked with several successful early stage Music start-ups such as Ribo Music, Mode Mobile, Reel Crafter, and has founded his own music licensing company called No Noise with a roster of over 200 artists that have had music placements in ads for companies and productions like EA (NBA, Madden, Apex Legends & Need for Speed), FOX, Showtime (Shameless), Toyota, T-Mobile & Vans. Josh has a track record of successfully handling music campaigns and is skilled in Music Partnerships. In his previous role as a Music Curator & Partnership Manager with Mode Mobile, he was responsible for overseeing Music Curation of over 10,000 radio stations for Mode Mobile's incentivized music streaming ecosystem. On any given day, his Music Curation has been consumed by over 500k unique listeners. Josh is passionate about bringing equity to the table for independent musicians.

Anna Stevenson | Marketing Lead at Sofar Sounds

Anna Stevenson is a music marketing professional who is passionate about helping independent artists build sustainable careers by activating lasting connections with their fans. Anna understands that while social media is a powerful and necessary tool for every artist to master, it can be overwhelming to create an effective online presence alone. Anna has designed and managed successful campaigns across a variety of platforms for independent artists, nonprofits such as Austin Music Foundation, and companies including Sofar Sounds. In doing so, she has developed efficient and effective strategies to attract, engage, and retain dedicated followings. Anna holds a bachelor's degree in Music Business from Berklee College of Music, where she graduated Magna Cum Laude. She is a member of Women In Music, and passionate about contributing to work that amplifies women’s voices and promotes diversity and inclusivity in the music industry. Originally from Missoula, Montana, Anna now lives and works in Austin, TX, where she is constantly inspired by her local music scene.

Elisa Smith | International Country Artist and Songwriter

When Garth Brooks invites you on stage to play a song, you play a song! Elisa met Garth when she attended a talk he and Trisha Yearwood were giving at Harvard in Cambridge, Massachusetts. After asking her name, and what kind of music she plays, he invited her on stage to play a song. After the performance, Garth gave her his guitar (the one she plays with now) and told her to sing her heart out. And that's what she's been doing ever since. Her most recent album album "Baptized By Fire," was produced by Caleb Gilbreath (Brett Eldredge, Mandi Sagal) and Eddie Bayers (Garth Brooks, Alan Jackson). Nominated for two BMAs for Country Artist of the Year, a New England Music Award for Country Artist of the Year, and referred to as "Boston's Honky Tonk Queen" and "one of the best original country acts in New England," she has been featured on The Bull, Country 102.5, and indie radio stations across the country and around the world. She's headlined and performed at festivals throughout New England, performed on Boston television, and she has been featured in WBUR's the ARTery, HarvardEd Magazine, and domestic and international music blogs.